Petra Diamonds Limited
Annual Report and Accounts 2013
20
Strategic Review
Our Strategy and Key Performance Indicators
Our vision
Our objectives
Sustainability
The Group is focused on cash-generative diamond production and has honed
a culture over the years that focuses on efficiencies and minimisation of overheads,
in order to maximise value from its assets.
Underpinning Petra’s strategy is a focus on safety and sustainability,
thereby driving value for all stakeholders.
Petra’s vision is to build a world-class diamond group.
Petra’s strategy is to create value by optimising and extending the lives
of its world-class diamond mines to deliver sustainable, long-term operations
and significantly increased production.
OUR TARGETS
Targeting 5 million carats
by FY 2019
HOW WE MEASURE
$
Rough diamond production
$
Revenue
$
Safety
$
Profit frommining activity
$
Adjusted operating cashflow
$
Capex
Aiming to improve operating
margins at each mine
Maintaining a culture
of effective cost control
3
2
1
INCREASE
EFFICIENCIES
OPTIMISE
RECOVERIES
INCREASE
OUTPUT
1...,12,13,14,15,16,17,18,19,20,21 23,24,25,26,27,28,29,30,31,32,...142